Alkimi, the world’s pioneering decentralized ad exchange, has successfully emerged from its beta phase, signaling a revolutionary era in the realm of digital advertising.
This groundbreaking platform facilitates the buying and selling of advertising inventory via its blockchain-based programmatic system, introducing a completely decentralized approach to the ad space.
The official launch of Alkimi’s mainnet heralds a transformation in digital advertising, boasting performance enhancements, unmatched transparency, and heightened efficiency within the digital advertising landscape.
This major milestone in the industry has been achieved by slashing exorbitant fees from over 37% to a mere 3-5%.
This cost reduction has dramatically reduced the price of purchasing ads from $9.03 to an astonishingly low $2.71.
Advertisers now enjoy a 212% increase in media availability while simultaneously witnessing a 19% boost in ad campaign performance, all in collaboration with major media agencies and publishers.
Ben Putley, the CEO and Co-Founder of Alkimi, expressed his enthusiasm, stating, “I am thrilled to announce the launch of Alkimi Exchange’s mainnet, a pivotal moment in our journey to revolutionize digital advertising.”
With projections estimating the 2023 digital ad spend at $678.9 billion, the immense potential of this market is evident.
Alkimi Exchange aims to harness this potential by bringing a substantial portion of digital ad spend onto its exchange, known as AlEx.
For advertisers and media agencies, the mainnet offers an unprecedented level of transparency and accountability in ad spending, a feat previously considered unattainable.
Conversely, publishers stand to benefit from a more streamlined and lucrative approach to ad management and revenue generation, with a larger proportion of advertiser funds flowing towards them, thereby enhancing the overall value generated online.
A noteworthy feature of the mainnet is the introduction of a Liquidity Staking Derivative (LSD), allowing users to participate in a liquidity pool on Balancer and stake their LP tokens (stADS) on the user portal, labs.alkimi.org.
This feature presents users with the opportunity to engage in ‘yield farming’ on the internet.
Alkimi’s mainnet launch represents not only a technological leap but also a paradigm shift in the landscape of digital advertising.
By harnessing blockchain technology, the company is setting new benchmarks for transparency and performance in the industry, marking a significant stride toward a future where digital advertising is more effective, transparent, and equitable for all stakeholders.
Alkimi Exchange stands as a decentralized alternative to the inefficient legacy programmatic ad exchanges, driven by the mission to restore the value exchange between advertisers, publishers, and users.
This custom layer 2 scaling solution on the Ethereum network, tailored specifically for advertising, promises the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees, and complete end-to-end transparency.