German football powerhouse Bayern Munich has strengthened its presence in the cryptocurrency world through a multi-year partnership with Austrian crypto firm Bitpanda.
Effective immediately, this agreement appoints Bitpanda as the reigning German champions’ official crypto trading sponsor and platinum partner.
The collaboration was officially unveiled at Bayern’s home turf, the Allianz Arena, during their clash with TSG Hoffenheim on January 12.
Bitpanda will have a significant presence at all home matches throughout this partnership’s duration.
Bitpanda’s CEO, Eric Demuth, emphasized the shared values and winning mentality that bind the football giants and the crypto platform, setting the stage for a fruitful, long-term partnership.
Demuth stated, “Bayern Munich and Bitpanda are united by a strong winning mentality and the expectation of themselves to get better every day. For us, these shared values are the perfect basis for a long-term partnership.”
Bitpanda has successfully ventured into sports sponsorships previously, securing deals with the Italian Rugby Federation in 2023, covering the men’s Rugby World Cup, as well as sponsorships for tennis’ Madrid Open in 2022 and the World Padel Tour in the same year.
Jan-Christian Dreesen, Bayern Munich’s CEO, expressed his excitement for this collaboration, stating, “Like FC Bayern, Bitpanda is the market leader in its field.
We want to achieve our goals together in the future.” This sentiment was echoed by Andreas Jung, Bayern’s Chief Marketing Officer, who emphasized the synergy between the two brands.
While Bayern embraces this new era of crypto sponsorship, the club has also enjoyed significant financial success.
In the 2022-23 financial year, Bayern Munich reported record revenue, totaling €854.2 million, with a remarkable year-on-year profit increase.
Earnings before taxes more than tripled, soaring from €17.1 million to €54.5 million.
Lukas Enzersberger-Konrad, Deputy Chief Executive of Bitpanda, highlighted the fitting nature of the partnership, commenting, “Bayern Munich are record champions. Bitpanda is the market leader in Europe. Both together in a partnership:
That’s a good fit!” This collaboration marks a significant step forward in the integration of cryptocurrency into the world of professional sports and further cements Bayern Munich’s position as a leader in both football and the digital realm.