MetaTrader 5 has taken a significant step in redefining its strategic direction by introducing an integrated payments service aimed at enhancing user onboarding.
In the fiercely competitive world of brokerage, this move not only enhances the convenience of the platform but also streamlines the entire process of engaging with new users.
The primary focus of MetaTrader 5’s new strategy is to guide users effortlessly from their initial interaction with promotional banners to their first trade.
This is achieved through the incorporation of several key features within the trading platform. Users can now confirm their contact details, open demo and preliminary real accounts directly from the platform itself.
This ensures accurate client information and valid communication channels, as phone numbers and emails can be confirmed from the terminal.
To further enhance user tracking and optimize advertising strategies, deep links with tracking tags have been integrated.
This enables precise tracking of installation sources, even for users coming from external platforms such as the App Store or Google Play.
The detailed analytics provided by these links empower brokerage companies to identify the most effective advertising channels and types of advertisements.
One significant improvement in user experience is the automated opening of demo and real accounts. Users are guided through the account-opening process via a wizard, eliminating the need to search for available options.
Security concerns are addressed through built-in platform tools that automate up to 95% of data processing.
This ensures an error-free, attentive, and swift experience for clients at every stage.
The platform is capable of processing 2,500 types of documents from 150 countries, ensuring compliance with international regulations and data protection standards.
The newly introduced Automations service plays a crucial role in onboarding.
It efficiently guides clients through the sales funnel, from welcome emails to reminders of the next steps and technical notifications. This ensures that clients stay well-informed and on track to complete all necessary steps, contributing to a seamless onboarding experience.
Traders can now conveniently replenish their accounts through various methods, including bank transfers, cards, or online payment systems, directly within the MetaTrader 5 platform.
This eliminates the need for additional registrations on external sites, allowing users to swiftly proceed to trading using integrated solutions.
These streamlined actions result in accelerated onboarding, increased conversion rates, and overall success.
To measure the effectiveness of these onboarding changes, MetaTrader 5 recommends using Finteza, a comprehensive end-to-end analytics tool developed by MetaQuotes.
Finteza seamlessly monitors traders’ actions across websites and the trading platform, providing valuable insights into financial flows.
enables brokers to assess the effectiveness of advertising channels, understand customer behavior, and link it to conversion actions on their servers.
In conclusion, MetaTrader 5’s integrated payments service and strategic direction shift towards seamless customer onboarding are set to redefine the user experience in the brokerage industry, ultimately leading to improved success for both traders and brokerage companies.