Nets, part of the European PayTech giant Nexi Group, has established a strategic partnership with the AI-driven global payments network and shopping assistant Klarna.
This alliance is set to introduce Klarna’s diverse payment methods to Nets’ extensive merchant base throughout the Nordic region.
Integration of Payment Solutions at Checkout
The partnership entails the integration of Klarna’s payment solutions into the Nets checkout framework, which will primarily benefit e-commerce merchants in Sweden, Norway, and Denmark.
By incorporating Klarna’s advanced payment options, Nets aims to enhance its standing as a leading payment gateway provider.
This integration simplifies the process for merchants, enabling them to offer Klarna’s payment methods to consumers without necessitating multiple technical integrations.
Johanna Tell, Head of Nordic E-Commerce at Nets, highlighted the strategic benefits of this partnership, stating,
“We strive to facilitate flexible, safe and convenient payments for consumers shopping online.
“We know from experience that conversion rates at checkout heavily rely on the availability of consumers’ preferred payment methods.
“Klarna is many consumers’ preferred payment method across the Nordics, so its addition to the Nets e-commerce platform will deliver more choice and convenience, while increasing conversion rates for merchants.”
Enhanced Consumer Experience
Customers who choose Klarna’s services will now have access to a range of payment options, such as Buy Now, Pay Later, and various instalment plans, thus improving their overall shopping experience.
Björn Bryngelson, Country Lead Sweden at Klarna, expressed his enthusiasm about the collaboration, noting, “Klarna and Nets have both been integral to the rapid development of the Nordic e-commerce landscape for decades.
“We are thrilled that our partnership with Nets – a major player in the Nordics – will now enable merchants to offer Klarna’s flexible payment options to consumers, without the need for multiple complex technical integrations.
“It’s a win-win for all – Klarna, Nets, merchants and most importantly, consumers.”
Expansion into the US Market
In a related development, Klarna has recently launched the Klarna Card in the US, as part of their broader strategy to revolutionize the shopping and payment landscape.
As reported by Finance Magnates, Klarna’s expansion into the buy-now-pay-later segment includes offering consumers a smarter alternative to traditional credit cards through transparent terms and enhanced shopping features integrated within their app.
This move aims to build on their existing success and cater to a growing consumer demand for flexible and transparent payment solutions.