Stripe, a leading financial infrastructure platform for businesses, has recently entered into a strategic partnership with The Hertz Corporation, aiming to revolutionize the way car rental payments are processed for Hertz, Dollar, and Thrifty brands.
This significant collaboration is poised to make waves in the car rental industry’s digital transformation efforts.
By leveraging Stripe’s platform, the partnership intends to consolidate a major portion of both in-person and online payments, in line with Hertz’s digital rental strategy.
This move highlights Hertz’s commitment to simplifying payment processes across its corporate-owned locations spanning the US, Canada, Europe, Australia, and New Zealand.
Through this collaboration, Stripe and Hertz have also laid out a shared product roadmap tailored to meet specific payment challenges, such as extended authorizations for longer rental periods.
In response to evolving market demands, Hertz is diversifying its rental fleet to cater to various customer needs, including those of leisure travelers, business professionals, and rideshare drivers.
Recognizing the critical role of innovative payment solutions in maintaining a competitive edge, Hertz aims to harness Stripe’s capabilities to enhance its online and in-person booking revenues.
Eileen O’Mara, Stripe’s Chief Revenue Officer, expressed enthusiasm about the partnership, stating, “Customers expect fast, simple, and reliable car rentals.
We’re thrilled that Stripe can help Hertz get its customers on the road more easily.”
This statement underscores the shared vision of both companies to offer an improved rental experience to customers.
The agreement with Stripe marks a strategic move for Hertz to overhaul its payment system across various touchpoints.
Stripe Terminal will facilitate streamlined transactions at over 3,000 global locations, enhancing the in-person booking experience.
Online reservations on Hertz, Dollar, and Thrifty websites will benefit from Stripe’s reliable APIs and payment optimization tools, ensuring smooth processing even during high traffic periods.
Additionally, the integration of Apple Pay for US rentals will provide a secure and convenient payment method for customers, further elevating the rental experience with Hertz.